Full-capabilities cat litter producer aligning with key partners to develop world-class products and brands.
Our brand, Premium Choice® Carefree Kitty™ is sold exclusively in the pet specialty channel and independent retailers, and offers our partners:
Because every cat owner secretly wants to see their own cat looking back at them from the package, we ruled out using photographs, and instead created a family of “everycats”. Fun. Energetic. Irresistible. These cute little fur balls will be winning the hearts of litter buyers for years to come.