Pet Care

Full-capabilities cat litter producer aligning with key partners to develop world-class products and brands.

Pet Care: Premium Choice Carefree Kitty

Premium Choice® Carefree Kitty™

Our brand, Premium Choice® Carefree Kitty™ is sold exclusively in the pet specialty channel and independent retailers, and offers our partners:

  • A premium cat litter at a value price
  • A destination item that cannot be found in mass retail
  • A distinguished product offering from the local big box

Because every cat owner secretly wants to see their own cat looking back at them from the package, we ruled out using photographs, and instead created a family of “everycats”. Fun. Energetic. Irresistible. These cute little fur balls will be winning the hearts of litter buyers for years to come.

Consumer Marketing Support